ASUS Prime series is expertly engineered to unleash the full potential of 10th Gen Intel® Core™ processors. Boasting a robust power design, comprehensive cooling solutions and intelligent tuning options, Prime H410 series motherboards provide daily users and DIY PC builders a range of performance tuning options via included software and hardware.
Tune It Your Way
Comprehensive controls form the foundation of the ASUS Prime series. The Prime H410 motherboard packs flexible tools to tune every aspect of your system, enabling you to tweak performance settings to perfectly match the way you work – maximizing your productivity.
UEFI BIOS
The renowned ASUS UEFI BIOS provides everything you need to configure, tweak and tune your system. It offers intelligently simplified options for PC DIY beginners, as well as comprehensive features for seasoned veterans.
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Advanced Tuning for Serious Tweakers
An intuitive Advanced mode offered via the UEFI lets you take complete control. A built-in search feature makes it easy to find options, and various Advanced functions let you intelligently make nuanced adjustments so you can dial in performance just the way you want.
Search Function
Quickly and easily find the option or setting you need.
ASUS User Profile
Port configuration settings between different BIOS versions or share them with friends.
Quick and Simple Setup
EZ mode displays vital settings and stats and also offers guided wizards, drag-and-drop functionality, and one-click application of important settings — all to help you get your rig up and running in no time.
Intuitive Graphical Fan Control
Fine-tune individual fan settings simply by dragging a curve with the mouse.
EZ XMP
Improve DRAM performance with one click.
Cool to the Core
Prime H410 series is engineered with an array of hybrid fan headers to ensure your rig stays cool and stable under intense workloads.
Build on a Solid Foundation
Prime H410 series is built to handle the additional cores and increased bandwidth of 10th Generation Intel® Core™ processors. A H410 motherboard provides all the fundamentals to boost daily productivity, so your system will be ready for action with stable power, intuitive cooling and flexible transfer options.
ASUS OptiMem
Revisions to the motherboard’s trace routing provide the latest Intel processors with unrestricted access to memory bandwidth. ASUS OptiMem technology carefully maps memory signal pathways across different PCB layers to reduce vias and adds shielding zones that significantly reduce crosstalk.
Top layer – ground ring to prevent lateral interference
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ASUS OptiMem benefits:
- Improved memory stability and compatibility
- Allows lower memory latencies at equivalent voltages
- Improved memory frequency margin
M.2 (up to 16 Gbps)
M.2 slot supports data-transfer speeds of up to 16 Gbps via x2 PCI Express ®3.0 bandwidth, enabling quicker boot-up and app load times with OS or application drives.
USB 3.2 Gen 1 Type-A
Numerous USB ports support high-end rigs loaded with peripherals, including a rear-panel USB Type-A connectors with fast USB 3.2 Gen 1 connectivity for compatible cases.
Little Things Make a Big Difference
Prime H410 series add the nuanced details that improve every experience, exclusive codecs that provide pristine audio quality let you customize your system to create a uniquely personal look.


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