PurColor makes watching films feel almost like you’re there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You’ll also experience more lifelike color expressions due to its sophisticated color mapping technology.

Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents.

4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.